Fuse letterform and object together to create a unique logo for a fish supply store.
Approach
Local fish supply stores were found to be appealing to a younger demographic. With Tres Peces, the goal was to appeal to a wider group of fish lovers by creating a fun yet simple mark.
Results
The final mark is a smart combination of the number three and the classic goldfish in its bowl paired with a sans-serif typeface for a modern logo which allows for easy expansion into other brand touch points.
