Background Thousands of UK families only have one English speaker and it’s often someone young. These young people’s ability to translate is amazing, but it means they often face difficult situations. Imagine, at 13 years old, being the only person who can fill in the immigration papers that will keep your family in the UK. Sometimes the pressure of the responsibility can be overwhelming.
NTRPRT (pronounced interpret) is a charity that helps these young interpreters, offering a range of support groups and courses to help them through these challenges.
Brief To create a series of poster’s to help NTRPRT connect with young interpreters from various nationalities and backgrounds and help the charity convey that they understand the issues that young interpreters experience, and that they are here to support and help them.
A series of posters were designed to attract new young interpreters by empathising with the situations they find themselves in. A series of visual interpretations create a universal and compelling way to reflect the things they have to translate. For example, a skull reflects the unimaginable scenario in which a young person has to translate to his mum the doctor’s diagnosis that she has terminal cancer. These posters were placed in schools, youth centres and doctors’ surgeries to reach our audience effectively on a small budget.
Since the recruitment campaign started the charity has managed to more-than double its membership numbers.