TNT was looking for a compelling, iconic image that would continue the visual theme from seasons 1 and 2 of using fire to convey the literal and figurative combustible nature of the show, and tie it into the show’s surf culture setting.
Approach
We looked for visual cues that would capture the intense energy and danger of the show and could incorporate the previous seasons’ visual themes. We landed on an underwater shot that is ambiguous as to identity and nature but clear in it’s volatility. The colors imply fire without actually showing it.
Results
The show premiered in May with fans anxiously awaiting its return.
