Both pieces had to reflect the lighter side of the brand personality - one that staff could really make a connection with and want to be part of. Of course, there’s always a challenge! Budgets were and timelines were incredibly tight, so we had to develop a cost-effective solution that was impactful, creative and wouldn’t break the bank.
We wanted to create a distinctive piece that would pique curiosity when the employee found it on their desk in the morning. We moved away from a standard flat format and designed something 3-dimensional that would pack a visual punch. Budgets dictated that we use modified stock illustrations, however, we devised a clever die-cut solution to personalise them and bring them to life.
The design direction for both pieces communicated the benefits of the initiative in a light-hearted, friendly way to optimise employee buy-in.
