As part of the ongoing commitment to employee engagement within IPB, the Company conducted a comprehensive review of its internal communications strategy.
The findings from the review prompted the reinvigoration of its Social Committee. As part of this new revamp, the team was tasked with creating dynamic and engaging team-building challenges and initiatives to encourage stronger internal relations, a deeper sense of belonging amongst staff and, of course, a bit of fun too!
IPB approached us to create some refreshingly different communication pieces to promote two of these new initiatives – its Internal Referral Scheme and Wellbeing Initiative. We had to really think outside the box to create something that would grab attention - a call to action that would get staff involved.
Both pieces had to reflect the lighter side of the brand personality - one that staff could really make a connection with and want to be part of. Of course, there’s always a challenge! Budgets were and timelines were incredibly tight, so we had to develop a cost-effective solution that was impactful, creative and wouldn’t break the bank.
We wanted to create a distinctive piece that would pique curiosity when the employee found it on their desk in the morning. We moved away from a standard flat format and designed something 3-dimensional that would pack a visual punch. Budgets dictated that we use modified stock illustrations, however, we devised a clever die-cut solution to personalise them and bring them to life.
The design direction for both pieces communicated the benefits of the initiative in a light-hearted, friendly way to optimise employee buy-in.
As a result of both initiatives, there was a 21% increase in staff rating IPB as a great place to work and a 98% response rate among employees as a whole. This result was significant as, in June, IPB joined the Great Place to Work Institute in Ireland. The success of both Initiatives has really helped to boost the Company’s ambitions to claim its rightful place in the rankings as ‘A Great Place to Work’.