Every year, Caribou pays tribute to Amy Erickson, the company’s original roastmaster who lost her battle with breast cancer over 20 years ago. Since that time, Caribou Coffee has honored her memory with a special blend of coffee that raises money in support of CancerCare.org. Caribou approached Cue to design an identity and packaging expression to honor Amy and the cause.
Cue designed a monogram icon intended to live perpetually, in memory of Amy and as commitment to “Doing Good With Coffee,” part of the company’s commitment to the communities it serves.
An iconic identity and packaging, along with an extended system, helped to streamline the program by defining “the give” and creating a respectful tribute to Amy in every Caribou store.
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