At one point the number of positive COVID-19 cases in Florida exceeded the number of positive cases in some countries.
We saw an opportunity to promote a good public health practice that helps prevent the spread of COVID-19. Additionally, demonstrate our conceptual and design abilities to potential clients.
Our approach was to communicate a profound message to help people understand the dire consequences of not wearing a face cover/mask during the pandemic.
Many organizations offered to sponsor production costs to help continue dissemination.