Our assignment was to create an iconic piece of key art that accurately conveyed the vastness of fraud, deception and interconnectivity of the McDonalds Monopoly scam.

We were able to play with the recognizable McDonalds and Monopoly brand visuals, while also incorporating various iconography depicting fraud or deception to further the storytelling of the piece. There was concern of what Mcdonalds and Monopoly iconography we could use from a legal standpoint, which we resolved by creating our own iconography with clear inspiration from the brand logos. Since this far-reaching scam was relatively unknown to the general public, we used various copy lines to help convey the premise.

The result was a well-received piece of illustrated key art that gave the audience an impression of a vast yet lighthearted American crime scandal, one that was generally unknown to the public, furthering anticipation for the 6-part docuseries.