Create a paper promotion series that has real world relevance.
Approach
Our approach was to create a series of promotion that present ideas that go beyond the status quo. In some way they break the boundaries of conventional thinking. In this issue, we look at the creation of a kayak that folds down to a carrying case that will store in your hall closet.
Results
A relevant and genuinely inspired story of what happens when you let your thinking go and chance after something that feels just out of reach.
