A cohesive illustrated rebranding of the nine beaches of Cape May County, otherwise known as the Jersey Cape. The use of a single illustration style throughout the Jersey Cape brand creates a cohesive feel from one aspect of the project to the next. From beach tags to the website, and the map, each element had unique imagery that captured the fun and whimsy of the beaches being branded.
As a designer, the resultant project allowed me to push my illustration skills and my test my ability to create a style that is cohesive throughout countless elements. It was proof that I have a cohesive and unique style that can translate across all mediums of design.