
- Agency
- Ultra Creative
- Client
- Wells Enterprises
- Designer
- Ben Alpert
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Kingston
- Agency
- Ultra Creative
- Client
- Wells Enterprises
- Designer
- Ben Alpert
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Kingston
- Production Designer
- Paula Van Beckum
- Design Firm
- Ultra Creative
- Brand Strategy
- Sharon Gorney
Assignment
Wells had perfected a coconut water-based frozen fruit bar and needed naming and design help to get it to market in time to catch the coconut water wave.
Approach
Ultra named the bars after Kingston, Jamaica, coconut capital of the Caribbean, and leaned on sun-bleached sailcloth textures and maritime stenciling to imbue the package design with breezy island essence.
Results
An eye-catching package and delicious product, Wells has a differentiated brand in market they are working to expand upon.
Contact Information
- Company Name
- Ultra Creative
- Phone
- 6123780748
- awards@ultracreative.com
- Website
- https://www.ultracreative.com
- Address
- 43 SE Main St
Suite 430
Minneapolis, MN
55414 US