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Wells had perfected a coconut water-based frozen fruit bar and needed naming and design help to get it to market in time to catch the coconut water wave.
Ultra named the bars after Kingston, Jamaica, coconut capital of the Caribbean, and leaned on sun-bleached sailcloth textures and maritime stenciling to imbue the package design with breezy island essence.
An eye-catching package and delicious product, Wells has a differentiated brand in market they are working to expand upon.