The history of the Brand family is intrinsically entwined with the famous Terra-Rossa soil. Both are celebrated as shaping the wine style that created the region. Common Ground seeks to represent the legacy of ancient soil and family endeavour with a recognisable profile that is iconically Coonawarra.

A typographic landscape illustration was constructed to highlight and directly reference the Terra Rossa soil in colour and structure.

A modern typographic-based package design with visual difference and strong shelf appeal.