Sappi engaged 50,000feet to concept and design a set of swatchbooks to mark the launch of cross-platform Opus DX, a game-changing paper that prints on both liquid and dry toner digital presses. Demanding a highly strategic approach and attention to the smallest detail, the resulting communications combine technology, craft and design to maximum effect.

To usher in an all-new look for Sappi Digital Papers, 50k directed cover illustrations and accompanying interior patterns by Santtu Mustonen, a New York-based artist working in textural 3-D renderings. The books also feature commissioned photography by Amanda Jasnowski, whose fresh eye brings a unique energy to the brand. The Sappi Digital Papers brand re-launch included swatchbooks across the paper manufacturer’s three digital grades: McCoy (both Digital and for HP Indigo), Flo Digital and Opus DX.

Containing multiple looseleaf print demonstrations across device and finish, the swatchbooks not only act as useful tools in paper selection but also tell each grade’s story through palette and composition, which has proven to be an innovative way of differentiating Sappi Digital's story from that of other paper manufacturers.