The assignment was to create an outdoor execution for Propel flavored water. The main idea behind this campaign is that people want to self-improve and increase both the quality and duration of their workouts. Therefore, it is important to show that drinking Propel would achieve both of these goals.

The outdoor execution displays the copy "Make Your Workout Last This Long" on a route of the New York City subway map, and would be displayed in subway maps around the city. The body copy explains that Propel's unique blend of vitamins, minerals, and electrolytes will help you keep your workout going as long as you can.