We were told to create a company and it's logo, and from there also create three subsidiaries that related to the company's original logo.

My company I created was a water park that is based in U.S. cities that are far from the coast, mostly in the midwest. The water park is ocean-themed and aims to bring families aspects of the ocean without having to travel far. My original logo was a starfish and a wave, and each of my subsidiaries, which were rides in the park, incorporated some animal from the sea and an abstraction of water. The lazy river is named Turtle Tide, because of the slow speed and smooth flow of the water.

My results are a logo that represents a turtle and the smooth and quiet flow of the lazy river. The water is created in the turtle's shell, creating a wholesome look to the entire logo.