This project was for the launch of Greenfat Oils; working as the creative lead for the account, I wanted to create images for their launch that highlighted the heroism of a plant-based oil supplement that is pro-aging, instead of shaming their customers into avoiding the aging process. With messaging that so strongly resonated, the account was the perfect match.
This project really leaned into what would draw a consumer visually into a novel product with a unique edge. Creatively, I wanted to utilize the broad spectrum of the client's rich branding colors and also bring a modern look to the field of supplement marketing.
The client, consumer, and agency were thrilled with the results. Coupled with the strong design of the brand and strong hero images for the launch, we were able to achieve the desired look of something tactile, relatable, and desirable.