The Center for Curatorial Leadership (CCL) seeks to train curators to assume leadership positions within museums in our rapidly evolving cultural climate. C&G Partners was tasked with designing the Center's new logo, along with a graphic identity and website, during a time when CCL had reached a pivotal moment. The Center had gained significant recognition for its existing and planned programs and expanded its constituent base to international and academic audiences. The new logo designed by C&G Partners had to streamline CCL’s communication, reflect its evolution, and extend their message domestically and internationally.
The logo design for CCL encompasses a focused, modernist approach. The acronym is rendered to evoke a human face, with a strong emphasis on the letter L, foregrounding the importance of leadership. Eschewing more artistic representation—the primary goal of the Center is to reach curators, rather than artists—the Center’s new color palette is restrained and direct, using an intuitive color-coding system to delineate programs.
The C&G Partners-designed logo and identity system provided a flexible and strong communications platform to meet the needs of CCL’s growing programing, and validated their stature in curatorial training nationally and internationally. Their new modernist mark concurrently highlights CCL's mission, activities, and achievements, positioning the curator as a leader in an ever-evolving cultural landscape.