For the "Backwards Package Design" we were given a plain white package and then decided what would go inside. From there, we designed a logo and the package itself
Approach
Wolf Dog protein bites are targeted towards active pet owners who love to take their dogs with them on adventures. The idea was to combine the look of protein bars that the humans know and love with the look of dog treats.
Results
Using natural colors and organic forms and textures, this packaging is reminiscent of the outdoors that inspire the target market to go on adventures with their furry friends.
