The goal was to capture the spirit of the underground resistance movement featured in the film while also maintaining the gritty, lo-fi feel of the film’s world.
Approach
This look embraced the gritty tone of the film while simultaneously including a bold call to action for the resurgence. The smoke creates a graphic phoenix – the symbol of the resistance in the film.
Results
The teaser key art truly captured the spirit of a revolution that begins in the streets while leaving you curious about what’s to come.
