Ronda Rousey was at the absolute peak of her career at the time of this publication. We wanted a bold, minimal statement that reflected Ronda’s confidence and superiority. The solution became a very minimal B&W photo by Eric Williams, paired with nothing but her last name in all-caps. The title, My Fight/Your Fight, was moved to the spine in favor of the simplest, yet boldest cover. Photos by Williams from the same shoot was used on the back cover, the case and back case cover.
This book exceeded all our expectations, became a New York Times bestseller, and reprinted numerous times.