Create a base featuring an all-new, graphic “W” design that plays host to a pop art silhouette of Wonder Woman and her signature tiara. Leverage the traditional colors of her suit (blue, gold, and red) to help define the different components of the logo and the character design, with the curvature of Wonder Woman’s tiara point/hair also establishing the curvature of the “W.” Show Wonder Woman looking both upward (reflecting a spirit of optimism and strength) as well as forward (reflecting a commitment to the future instead of simply celebrating the past).
The final logo creates an entirely new visual identity to serve as the cornerstone of Wonder Woman’s 80th anniversary campaign. By relying on modern graphics and pop art sensibilities, the logo does not attempt to recreate her first appearance in comics 80 years ago but instead visualizes Wonder Woman right here, right now. A refreshed franchise emblem along with “80” in text offer a subtle nod to the anniversary milestone without her age becoming a focal point. Instead, the eye rests on Wonder Woman’s timeless silhouette, which calls to mind her core values of strength, truth, compassion, positivity, justice, and equality...ideals she’ll continue to carry with her into the next 80 years and beyond.