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KitchenAid’s Stand Mixer is an iconic kitchen appliance available in over 30 colors. Our goal was to remind Canadians of the wide variety of options in a breakthrough way.
To promote this, we decided to match the appliance to another iconic design, Toronto’s CN Tower. A camera detected the ever-changing colors of the tower, one of the largest freestanding structures in the world. It converted the color into an XML feed in real-time. An algorithm then provided trafficking instructions to a KitchenAid digital board, instructing it to match the color of the stand mixer to the CN Tower’s lights.
By mixing and matching two iconic designs together, KitchenAid’s Mix’n Match campaign made international headlines including Editor’s Pick on Adage and a feature on Adweek.