Formerly known as Physician Information Systems, the owners of newly named Ember found that their overly specific name was impinging diverse business growth and an understanding of their full breadth of services.

CRP helped to realign their brand and consumer image through the creation of a new name and identity. As a company that specializes in hands-on customer support, the name Ember One was selected, symbolizing the company’s mission to ignite business results through personalized relationships. We drew further inspiration from the company’s personal warmth – each employee challenged our preconceptions about the nature of IT companies, offering a genuine smile and friendly banter with each interaction.

The new identity features abstract concentric flames, which capture the company’s ability to gather resources, develop technological strategy, and provide productive and personal solutions. The number “1” represents the one-on-one relationships the company generates with its clients. Varying shades of reds grounded by black and white were selected as the primary color scheme, symbolizing the warmth felt in each interaction. Combined, these elements help to visually convey the brand’s primary mission: to rekindle humanity through IT.