The assignment was to create a full-page ad that included the use of images, a headline, a sub-headline and body copy, that focused on brand extension from several companies. I received Slim Jim and found inspiration in their product Monster Sized Slim Jim.
I had several different directions that I tried but juxtaposing a monster with the size of the consumers hunger became my front runner. I went through several different versions of monsters and countless old monster movie posters to get something I liked.
The resulting image was something I was extremely proud of. The monster fit my composition perfectly and the couple up front and ragged letter forms of the headline really pushed the idea of the old movie poster further. The brand colors and style I feel were represented in glorious fashion in this ad and I feel it would fit in with their current branding advertising campaigns.