The assignment was to create a poster to promote the 2021 Art & Design Undergraduate Exhibition. The exhibition is a juried exhibition of work by all art and design disciplines taught at the Patti & Rusty Rueff School of Design, Art, and Performance, Purdue University.
This exhibition is an annual show that highlights the full range of our art and design programs. The challenge always is to create an overall image that represents the school without being too focused on a particular discipline. My approach was to create a photograph using translucent physical materials and directed light to create an ethereal image that is a combination of the physical, digital and conceptual.
I believe this poster design was successful in all aspects...the client was thrilled, again the performances were sold out. The poster received some very nice comments from students and faculty. Students have shown interest in the non-digital nature of the process so I take that as a win.