The project is to design a visual identity including a poster for the International Day of Peace campaign. It is in the context of the Ri0 Conference on sustainable development that “Sustainable Peace for a Sustainable Future” is the theme chosen for the United Nations observance of the International day of Peace 2012.

Given that the outreach of the campaign is global and international, the best approach was to use basic, simple, internationally recognizable and memorable symbols and graphics such as the dove and the recycling symbol. The intertwined peace doves mimicking the shape of the recycling symbol is a visual interpretation of the theme "Sustainable Peace for a Sustainable Future". The UN blue is a symbol of peace, it was the perfect mono chromatic color solution for this project.

The campaign design products including the poster were translated into more that 10 languages including the UN six official languages and were disseminated internationally through print, web and social media. The campaign was very successful and had a substantive impact in different parts of the world.