The assignment was to create an invitation to an event that would be sent in the mail and encourage the receiver to attend. My assigned event was a donut and beer pairing that took place at a hip gastropub in a food & drink area of Dallas, TX. The event would be a very casual but fun event where people can try a flight of German beers and gourmet donuts.
I built the theme for the event around Octoberfest and came up with a concept of a cuckoo clock because of their history in Bavarian culture. A donut replaces the clock and the clock weights (usually pinecones) are hops. I turned this concept into a keepsake poster that illustrated the happenings of the event and set a fun tone. The poster would arrive in a customized tube alone with an invite card with event details and some stickers in the event branding. I created a logotype for the event using old German style typography like blackletter and used fun graphic elements decorated on the cuckoo clock to tie everything together.
I think I arrived at a fun and unique solution that would make curious recipients check out the donut and beer event. Alot of other students got very high end events for this assignment and I enjoyed the challenge of creating an engaging invite that was to a virtually free event at a casual restaurant.