Febreze needs to differentiate themselves amongst other air fresheners in the market.
Approach
Rebrand Febreze ONE Air Mist as an immersive and transformative experience that brings nature right into your home.
Results
An exaggeration of the benefit by visually filling up rooms with the physical representation of the scents. This demonstrates how it will feel like the nature is right in the room when consumers spray Febreze ONE Air Mist.
