The idea is to summarize the discomfort social media can cause in people when it comes to attention and time. For this reason, Nescafé is a great ally for the hours that need more energy and disposition.
The process consisted of synthesizing the reasoning that, to handle so much online content, only with Nescafé. We did it in a minimalist and direct way, using the brand colors and striking forms of social networks, to direct associations quickly.
The project director valued the simplicity of the idea and the craft, since we have in our favor the truth of social media and the engagement that this will bring along with the idea.