We were briefed to develop breakthrough, thematic packaging that celebrates Miller Lite’s sponsorship of Baseball and the brands role in the game day experience.

Our solution was to make Miller Lite integral to the game of baseball, combining our iconic brand asset; the white heritage can, with the traditional icon of baseball; the bat. Using our signature white and blue colour palette we created bespoke Miller Lite baseball bats that tesselate to create the batting rack. An idea that is fully scalable, creating dramatic instore theatre.

The engaging displays encouraged fans to grab the bats of their favourite beer on game day, whilst also encouraging store owners to give Miller Lite prime location in their stores for the baseball season - home run!