We were one of five designers asked by Neenah Paper to create a poster for distribution at HOW Design Live in San Francisco. To attract conference attendees to the Neenah Paper booth and demonstrate Neenah's products in use, a limited edition of posters would be screen-printed, signed by the designer, and distributed to visitors at the company's booth.

Our strategy was to create an image that would introduce out-of town conference attendees to San Francisco's scenic wonders an a way that encourages viewer participation and engagement. Our solution utilizes illustrations and images of San Francisco’s iconic landmarks to create the city’s name in letterforms, providing a typographic tour of San Francisco. Each landmark is keyed to descriptive text at the bottom of the poster, enabling viewers to discover useful facts and figures about the city. We hope viewers will enjoy the unusual combinations and unexpected juxtapositions of typography and illustration.

The poster was successful in attracting conference attendees to the Neenah Paper booth and introducing out-of-town visitors to the major landmarks of San Francisco in an engaging manner.