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We were given the assignment to rename and rebrand the former Sprint World Headquarters in Overland Park, KS. The 18-building office complex was being transformed into a mixed-use development and needed a new brand that reflected an aspirational, more welcoming atmosphere to attract new tenants and the general public.
After conducting thorough research, we developed a brand position, color palette and several other brand guide elements, including the name Aspiria. We used the A in Aspiria to create the property logo, which resembles an equilateral triangle that represents uniformity and strength.
The logo and new name have been well-received by the Overland Park community, and have generated excitement as the property enters its next phase of development.