Moto Sonora approached Traina to create an identity system and packaging design for their new brewery opening in Tuscon, Arizona. They wanted the brand to combine their life-long passions for gritty moto-culture, the desert, and craft beer.

Traina began by creating a custom script word mark and a system of secondary logo marks to further push the theme. These were then combined with a warm earth tone color palette, and infused the familiarity of the gritty desert landscape into the brand’s livery, while leveraging vintage racing elements across the brand’s multiple touch points.

The brand is slowly rolling out but thus far has been met with high praise both on our client's side and the reactions from their growing new customer base.