Following its redevelopment, it was time for Pacific Place to re-introduce itself as a Seattle icon. Showcasing its inviting nature, cutting-edge design, and uniquely Seattle personality, it was our goal to inspire local shoppers to re-discover Pacific Place as if for the very first time, and excite international visitors to explore what’s inside with the Welcome to The Great Indoors Campaign.
Through print advertising, exterior signage wrapping around the building, branded barricades inspiring visitors to discover more, social media creative, and an entire holiday season of unique experiences, we created a fully integrated campaign to bring The Great Indoors to life.
We rewrote their messaging to uniquely convey an adventurous personality that excites visitors to want to discover more, to climb higher, to open new doors to explore every corner of The Great Indoors. We produced a custom photoshoot of photography set within surreal situations to capture the active spirit of the Pacific Northwest and connect it to the larger-than-life shopping, food, and experiences found at Pacific Place. All together, they bring to life the whimsical and energetic lifestyle discovered within The Great Indoors.