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AssignmentReimagine all branding materials for a local leader in outpatient substance abuse treatment.
ApproachThe Morton Center’s key audience is professionals and their families who have taken the step to seek treatment before “hitting bottom.” Therefore, the brand must connote a combination of expertise, discretion and empathy. We accomplished this with the use of a clean, contemporary sans serif face married to a soft, semi-transparent blue that conveyed both supportiveness and sensitivity.
ResultsThe rebranding was met by universal acclaim by all key stakeholders; several of the center’s major benefactors stepped up their donations to help underwrite the costs of the new branding materials and show support for the center’s new brand vision.