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Interactions is the catchword of an Architectural and Interior Design Show held in the central hall of the “Feria Hábitat Valencia”. In this area some state-of-the-art ceramic is exposed, being also the place offered to professionals to meet. The color gamut was defined by the client.
An interaction is a reciprocal action between two or more objects. Thinking in the technological character of the show, we look for the graphical representation of the interactions between physical elements, atoms, magnetism, etc. On the other hand, we examine the structure of the word Interactions to place it in a grid that allow us to play with the forms and the letters.
It synthesizes with a few resources and transmits effectively the values and the mission of the client.