Roman Luba, Creative Director of Design; Philip Arias, Associate Creative Director of Design
Category
Print
Brochures
Country
United States of America
Title
Capgemini Typography
Design Firm
Publicis Kaplan Thaler
Client
Capgemini
Designer
Roman Luba, Creative Director of Design; Philip Arias, Associate Creative Director of Design
Category
Print
Brochures
Country
United States of America
Title
Capgemini Typography
Assignment
Capgemini wanted a fresh way to showcase their company manifesto.
Approach
We created an animated short and manual that used typography and simple graphics to highlight their brand point-of-view through smart and unique wordplay.
Results
The manual was reprinted several times and was distributed to the 17000+ that visited Capgemini’s Booth at the Sapphire conference. The Animated short ran on a constant loop at Capgemini’s Booth.
