Designed to enhance the Chapel Street precinct, Prahran Square in Melbourne will provide much needed open space for events and festivals, attracting a mix of visitors. Other important considerations were the enrichment and promotion of the diversity of the local community and the long-term commercial sustainability of the surrounding precincts. The campaign required a series of posters to help launch the square to the local community.
A local fusion concept created the foundations for the posters to celebrate this dynamic neighbourhood, full of vibrant culture, food, fashion and voices. The posters demonstrate that Prahran Square will become a thriving stage of 24/7 activities and connections, the local community moulding its identity to create a celebrated landmark.
The posters met with approval from the local Council and Prahran Square successfully opened to the public in December 2019 and has been met with great enthusiasm buy the local community.