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This poster originally began as a can wrap design. The client also wanted to use it as banners to enhance the decor of the taproom and beer hall along with the other labels we've designed for them.
While offering a variety of ales and porters on tap, Huggin Porter is one of their first beers available in regional stores. Huginn is the third in the series and we’ve created unique illustrations and typographic logos for each of the brews.
According to Norse mythology, Huginn was on of two ravens that Odin released each morning to fly around the world. In the evening, the pair would return to tell Odin what they saw and heard. It would be fitting behavior for a raven to bring back "treasure" found along its path—in this case the basic ingredients of the beer.
The overall identity program we've developed for Asgard is helping them to establish a very strong following. The client loves the Huginn design and illustration and is getting very positive feedback about it.