First launched in the U.S. in January 2017, LIFEWTR has since released eight series, each
raising awareness around a cultural anchor that is relevant to society and unveiling the
work of three artists working in that space. Last summer, PepsiÇo made the exciting announcement that through 2020 and beyond, LIFEWTR will now use 100% recycled plastic (rPET). In a landmark move, LIFEWTR will become the first U.S. premium water to use bottles made with 100% recycled materials, leading the way in the advancement of the future of a circular economy for plastic. Along with packaging changes being made to PepsiCo’s bubly and Aquafina water brands, all together they are expected to eliminate more than 8,000 metric tons of virgin plastic and approximately 11,000 metric tons of greenhouse gas emissions. These changes reinforce and advance PepsiCo’s goals to by 2025 make 100% of its packaging recyclable, compostable, or biodegradable and use 25% recycled plastic content in all its plastic packaging.