The Florida Lottery wanted to promote Gold Rush Scratch-Offs and their new high-end ticket design with spots that positioned them as more premium.
Approach
We created a jewelry store environment and appraiser character with a tiny doppelganger who took a close look at the ticket to find that it was indeed “As good as Gold.”
Results
The sales results were blockbuster. Breaking the single-week sales record not just for the Florida Lottery but for every lottery in North America.