To highlight that fact and to be able to compete with other mainstream athletic brands, Brooks Running will have its own running app to educate prospective runners as well as giving them supplemental material that helps runners off and on the run. We wanted to focus on the mindfulness and meditative aspects of running. Some of the features of the mobile application is a run tracker, a running coach, guided meditative runs, and the ability to sync the music on your favorite streaming devices based on their beats per minute, to the cadence of your run.