The objective was to get runners interested in the Brooks brand. Unlike most other mainstream athletic brands, Brooks only makes products for runners and no other sport. It is a brand made for runners, by runners.
To highlight that fact and to be able to compete with other mainstream athletic brands, Brooks Running will have its own running app to educate prospective runners as well as giving them supplemental material that helps runners off and on the run. We wanted to focus on the mindfulness and meditative aspects of running. Some of the features of the mobile application is a run tracker, a running coach, guided meditative runs, and the ability to sync the music on your favorite streaming devices based on their beats per minute, to the cadence of your run.
A set of print ads, one being a manifesto to align the brand with the meditative aspects that bring all runners together. The other two ads promotes the "One With The Run" music synching feature by showing runners literally running with their favorite artist.