The Icelandic culture and language was the basis for my bilingual package design for wine. Native or not to Iceland, the Northern Lights provide a sense of bewilderment. Instead of solely basing the design off of the light's colors, I incorporated the science of how the lights appear into the label to add more intrigue for consumers. I drew inspiration from the varying colors in the Northern Lights, the dark night sky they dance in, the scientific diagrams of the reaction taking place when the lights form, and the old Icelandic language, Runes. I chose a dark bottle to echo the night sky. I made my own type logo for Norðurljós, for the logo mark, and for the Nitrogen and Oxygen symbols, all based off of the Runes typography. I then created dotted rays with a gradient to mimic the color and movement of the Northern Lights. All of these design elements combined provide a fun new learning experience on how the Northern Lights emerge.
I created the package design for a wine bottle that can be found in Iceland and in the United States. It is called Norðurljós Bilberry Rosé Wine, flavored with bilberries picked in the fjords of Iceland. The bottle itself is packaged in a cylinder container for safe keeping. Pack this Rosé with you on a hike in the Fjords of Iceland to get front row seats to the Northern Lights and learn for yourself how these spectacular forms appear.