For over 150 years, Underwood Deviled Ham has been an iconic pantry staple. Originally sold in tins and jars in 1868, its savory, creamy flavor has been a favorite for generations. It's a versatile ingredient that can be used to make sandwiches, snacks, appetizers, and more. However, its packaging is losing attention on market shelves. The goal of this project is to redesign the packaging of Underwood Deviled Ham and give it a refreshing, modern look.
The solution of the brief is an innovative design refresh that celebrates Deviled Ham as a beloved childhood favorite, and a versatile pantry staple that can elevate any savory meal.
The new design completely reimagined the iconic Deviled Ham paper-wrapped tin, giving it a fresh and modern look. Using bright colors and bold typography, the design transformed the paper wrapped exterior into something vibrant, distinctive, and full of surprises.