The designer chose a young and modern rendition of kitchen life – exciting, dynamic and delightful. A medley of graphic forms took the shape of pots and pans and kitchen utensils. A bevy of cooking ingredients swirled around them, simulating the energy that is non-stop in a Filipino kitchen.
The diversity of Philippine cuisine, which includes Spanish, American, Chinese, Malay and Mexican was represented by the vibrant colors of an orange-brown-blue palette. To showcase the “stars” of the book - the swirling ingredients – were each spot-varnished. The cover was also matte laminated to further upgrade its look.
To evoke warmth and intimacy, the font used for the title was a script. Other fonts were reminiscent of handwritten scribbling on a recipe book.
Most importantly, SANGKAP which was printed on first class US Book Paper, was available at a reasonable price, confirming the publisher's belief that small books can indeed be both attractive and affordable.
