To create a print ad piece that would elicit desire for the Kraft Mac & Cheese Star Wars Shapes by demonstrating the power of these two icons coming together.
In order to celebrate the power of these two beloved brands coming together we recreated iconic scenes from the Star Wars films by replacing the characters with their Kraft noodle shaped reproductions.
Overall: The team’s integration of the KMC and Star Wars equities has been truly powerful, extending from our collectible boxes, to multi-packs, and even to one-of-a-kind posters. The result has been a force within itself, yielding breakthrough reactions from consumers and strong results for our customers. We look forward to seeing this platform continue to evolve in the coming months and years. The Star Wars multipacks with posters helped the Kraft team secure a rotational slot at Sam’s Club after several years without success. Additionally, the team received incremental display at Target. Consumers have begun to show their excitement by requesting additional posters on our social channels.