DLC Trade Show Exhibit, New York City ICSC Conference
Main Contributor
Jan Lorenc
Design Director
Jan Lorenc
Assignment
Design of Trade Show booth to promote DLC at the the ICSC Las Vegas show and how it may function in smaller space in NYC. DLC is a developer of suburban shopping centers across the USA. This booth allows for formal and informal meetings to showcase their properties, make leases, and engage future prospects.
Approach
LYD designed large architectural archways built of aluminum extrusions and brightly colored fabric which is internally lit. The secondary purpose was to lighten the weight of the booth with the primary use of these fabric elements. This aids in set up and take down time while giving DLC a powerful presence at the trade show. The fabric is internally illuminated.
Results
The Dynamic Primal elements showcase the company anew.
