The MY17 Q60 Campaign, specifically the Tyger webfilm, was widely successfully. Globally on Youtube, total views reached about 3 M with 938 minutes of watch time, equivalent to 1.78 years. Overall, this ended up being the most engaging video that has ever been published an INFINITI YT channel.
Below are some additional key results:
• The 3 M total views (10% of all the Infiniti YT channel’s total views) was the most for the channel in 2016, and the second most of any video published in the lifetime of the channel.
• The 4.7 K likes set a personal record for the channel, and was nearly 3x more than the 2nd place finisher.
• The 7.1 K shares shattered the old record of 1.4 K, which is made even more impressive considering this video has been published for substantially less time.