Wichita Brewing Company had created a special compilation of beers that they called the Mad Scientist Experimental Series, which introduced some very unique combinations -- like this Milkshake IPA brewed with coconut, vanilla and lactose. In order to promote this truly unique creation, they wanted us to design an equally unique and attention-getting poster.

We hypothesized that the best way to announce this “mad” new concoction, was with the illustrative image of a Jekyll and Hyde-like mad scientist brewing up his crazy potion. It is the same visual that we had used on the beer can’s label. Only now we took this image to a much larger, grander scale. We even provided a little Easter egg, giving our Hyde-like character a long beard like a well-known historical figure in Kansas, John Brown, whom Wichita Brewing often pays tribute to, even using a character with his resemblance in their logo. We purposely made this poster really loud and bold, like a dramatic movie-style poster, to make it stand out and promote this truly unique creation.

Wichita Brewing Company loved this art work so much that they used it on this beer’s label as well as on sell sheets and, of course, on this dynamic poster for their tasting room. We’re happy to report that customers could not help but notice it. All of which definitely helped drive sales of this seasonal beer, which ultimately sold out in only a couple months.