The Confidante is a group of highly successful CEOs, providing tailored executive coaching and mentoring services. They work directly with business leaders to ascertain barriers to professional success.
The Confidante’s work is by its very nature, confidential. The identity is designed around the idea of discretion – a place where leaders turn. The logo mark references its name as well as its offering through the use of the “C” turned to resemble a keyhole, and a person within.
The communications use subtle messaging embedded within longer copy through the use of italics, and negative space in typographic illustrations. By emphasizing The Confidante’s discreet nature, the identity reassures clients that their business is their business.
Relatively new, The Confidante’s identity is nothing to shout about. It has people talking – behind closed doors. Their client list continues to build steadily, which is the only visible marker of success.