Intelday Solutions is a leading PR agency launched in 2001. They wanted to make a top to bottom rebrand, including a new logo, name, website, and social media accounts. Intelday Solutions changed its brand name to d:istinkt, marking the next chapter of a communications agency that has been on the market for two decades.
The starting point was the name that comes from the words "instinct" and "distinctive" resulting in a brand new meaning - d:istinkt = the instinct/being distinct/ive. The new logo had to be playful, colorful, and minimalistic as a super digital brand of the new generation. The solution came with a bold typographic approach with the recognizable typeface Nexa. The symbol "d:" rotated at a 90-degree angle became instantly memorizable with the resemblance of the emoticons we use in our daily communication and it can stand both independently and part of the whole logo.
A fresh and bold new logo and visual identity that fully reflects on the evolution of the agency. It highlights the ambition to deliver creative experiences and media strategies that supercharge campaigns to achieve sustainable business growth and skyrocket reach and engagement.
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